The Know Better, Do Better (KBDB) Collaborative, an industry-led initiative managed by ChemFORWARD, today released the 2025 Beauty & Personal Care Ingredient Intelligence Report — a collaborative, data-driven benchmark for ingredient safety in beauty and personal care. Composed of members including Sephora, Ulta Beauty, The Honest Company, Credo Beauty, Counter, Inolex, and Dow, the KBDB Collaborative represents a rare coalition of retailers, brands, and suppliers working together to create the first standardized, data-driven benchmark for ingredient safety.

ChemFORWARD, a science-based, nonprofit organization, announces "Know Better, Do Better," the first-of-its kind collaboration of industry-leading beauty companies Sephora, Ulta Beauty, Credo, Beautycounter, and The Honest Company, as well as ingredient designer Inolex and the global nonprofit organization Environmental Defense Fund. These stakeholders are banding together to promote the use of safer chemistry and improve chemical hazard data to enable informed decision making.

When ChemFORWARD began in 2018 they knew one of the most pivotal moments would be transitioning their work from assessing single chemicals to assessing trade name materials. After all, if they wanted to transform the supply chain with safer chemistry, they would need to make it easy for formulators to find verified safer alternatives and easy for raw material suppliers to assess and verify their safer offerings. While it took three years and an unprecedented supply chain collaboration, that moment is here.