The Know Better, Do Better (KBDB) Collaborative, an industry-led initiative managed by ChemFORWARD, today released the 2025 Beauty & Personal Care Ingredient Intelligence Report — a collaborative, data-driven benchmark for ingredient safety in beauty and personal care. Composed of members including Sephora, Ulta Beauty, The Honest Company, Credo Beauty, Counter, Inolex, and Dow, the KBDB Collaborative represents a rare coalition of retailers, brands, and suppliers working together to create the first standardized, data-driven benchmark for ingredient safety.

New report quantifies the use of safer chemistry in consumer products, moving beyond “bad lists” to set a new standard for accountability

ChemFORWARD released the first "Beauty & Personal Care Ingredient Intelligence Report.” The report, which analyzed 8,500 products, showcases the groundbreaking collaboration among major beauty retailers, brands, and ingredient suppliers, including Sephora, Ulta Beauty, Credo, Beautycounter, The Honest Company, Inolex, and Dow, to define a standard for safer chemistry and measure progress.

ChemFORWARD, a science-based, nonprofit organization, announces "Know Better, Do Better," the first-of-its kind collaboration of industry-leading beauty companies Sephora, Ulta Beauty, Credo, Beautycounter, and The Honest Company, as well as ingredient designer Inolex and the global nonprofit organization Environmental Defense Fund. These stakeholders are banding together to promote the use of safer chemistry and improve chemical hazard data to enable informed decision making.